Better Websites For Small Businesses

Professional websites for Hudson Valley small businesses, built with search strategy, clear content and a solid foundation from the start.

I Start With the Strategy, Not the Template

Before I start building, I look at your business, your customers, your services, your competition and how people are searching for what you do. I analyze your search activity if it's available, or set it up if it's not. I want to understand what people are searching for, what your business is already being found for, and where your competitors are showing up.

That research helps determine what pages your website needs, how they should be organized, what each page needs to communicate and where search opportunities make sense.

Then we build the website around that foundation.

Research → Search Strategy → Site Structure → Content → Build → Launch→ Monitor

Already Have a Website? We Can Start There.

You don't always need to throw out your existing website and start over.

Have a GoDaddy site that needs updating? A WordPress site that's outdated or isn't bringing you leads? Maybe you built something yourself in Wix or Squarespace and your business has outgrown it.

I'll look at what you already have, what's working, what isn't, and whether it makes more sense to improve it, restructure it or rebuild it.

Not sure what platform you're on? That's okay too.

More Than a Website Build

A website project with EvelaniCo goes beyond choosing a template and filling in the pages. I look at the pieces that help your website make sense to your customers, search engines and the way your business actually works.

The exact process depends on the project. A five-page site for a new business doesn't need the same plan as rebuilding an established website with years of search history.

1 / Research & Search Strategy

What are people searching for, what are competitors showing up for, and where are the realistic opportunities?

2 / Sitemap & Page Planning

What pages does the site actually need, what should each page accomplish, and how should everything connect?

3 / Search-Focused Copywriting

Clear website copy written around what customers need to know and how they search.

4 / On-Page & Local SEO

Page titles, headings, URLs, internal linking, geographic relevance and the other details that give search engines context.

5 / Tracking & Search Setup

Google Analytics, Google Search Console, Bing Webmaster Tools and other appropriate tracking/search connections.

6 / Launch & Indexing

Sitemap submission, redirects, indexing checks, broken links, forms, mobile QA and the other things that need to work before and after launch.