Not Every Ad Does the Same Job
The right ad depends where your customer is.
An ad can introduce someone to your business for the first time, bring them back when they're considering their options, or reach them when they're ready to act. Where they are in the funnel helps determine the audience, platform, message and goal of the campaign.
And the ad is only the beginning.
The website, landing page, quote process, follow-up and overall customer experience still have to do their jobs after someone clicks.
GO WHERE YOUR
AUDIENCE IS
Paid advertising goes far beyond Google and Facebook. Depending on who you’re trying to reach, the right fit might be search, social media, a professional network or a local community platform. I look at your audience and your goal first, then determine where it makes sense to advertise.
Facebook & Instagram
Nextdoor
TikTok
Other Platforms
Professional Strategic Ad Management
You don’t need another dashboard to figure out.
Tell me what you want to promote, who you want to reach and what you’re comfortable spending. I’ll handle the campaign setup, targeting, creative, tracking and ongoing adjustments. You’ll know what’s running, what you’re spending and what the ads are doing.
TRACKING
STRATEGY
SETUP
MANAGEMENT
CREATIVE
Local Advertising for Local Businesses
Paid advertising can be especially useful when you need to reach people in a specific area, promote something time-sensitive or generate more business for a particular service.
I help small businesses throughout the Hudson Valley build targeted advertising campaigns around the customers and communities they want to reach.
CONTRACTORS & TRADES
Generate leads for specific services and reach customers in the towns and areas you serve.
AGRITOURISM & EVENTS
Promote ticketed events, seasonal activities and experiences to people within driving distance.
SHOPS & LOCAL BUSINESSES
Promote products, services and special offers to customers throughout your local area and nearby communities.
ECOMMERCE & MORE
Reach customers beyond the Hudson Valley when your products or services aren't limited by geography.