Marketing Rooted in Family: My Joyful Path to Launching EvelaniCo

Starting a business is often a journey filled with challenges and triumphs. However, when infused with the heartwarming inspiration of family, it becomes a truly special endeavor. As the founder of EvelaniCo, my venture is not just a professional pursuit. It is a heartfelt business story deeply rooted in my love for my family, especially my granddaughters, Evelyn and Ehlani. By blending their names, I created a company name that embodies the peace, joy, and creativity I experience when I am with them.

Balancing my passion for family life with my commitment to help independent business owners, my mission is to enable businesses to grow with little to no extra marketing or mundane analog tasks. Join me as I share how marketing rooted in family and real-world experience can foster success and growth, one business at a time.

The Birth of EvelaniCo

The story of EvelaniCo is a testament to how family can inspire entrepreneurship and shape a business's core values.

My Journey Begins

This section explores the inception of our company and the creative journey that led to its formation.

EvelaniCo Logo

The Granddaughters' Influence

My granddaughters, Evelyn and Ehlani, are the heart and soul of EvelaniCo. Their names create the foundation of our brand. This serves as a constant reminder of the joy and inspiration they bring to my life.

Their curiosity and boundless creativity have taught me to see the world through fresh eyes. This perspective has become invaluable in my approach to business. It encourages me to think outside the box and embrace innovative solutions.

The deep love and connection I feel with my granddaughters instills in me a sense of responsibility. This feeling drives me to create a business that not only succeeds but also contributes positively to the world they will inherit.

Supporting Families

I know that many business owners sacrifice quality time with their families. They miss out on important moments like little league games because they are busy handling time-consuming tasks. I strive to take on some of these responsibilities, allowing them to enjoy precious moments with their loved ones.

Being able to handle the burdens of daily tasks can free business owners from the office, so they don't miss family dinners. This is a sacrifice many make to own a business, but it doesn’t have to come at such a high cost.

A Creative Journey Begins to Marketing Rooted in Family

Finding inspiration to become an entrepreneur often comes from unexpected places. It was the blending of family love and professional ambition that sparked the creation of EvelaniCo.

Stemming from Family Values

The journey began with a simple idea: create a business that reflected my values and allowed me to spend more time with my family. This concept evolved as I recognized the need for authentic and personalized marketing services in the competitive business world for those wearing all the hats.

As I began this journey, I realized that my experiences—as a parent of three grown children, the wife of a business owner, and a manager of a busy contracting company—provided a unique perspective for my target audience. The patience, understanding, and problem-solving spirit I have developed became integral to my approach in supporting and guiding other businesses toward growth.

Balancing Business and Family

Striking a harmonious balance between professional aspirations and family commitments is crucial.

Values That Guide Us

This section delves into how we intertwine work and family life to provide support to others striving for that same balance.

Busy Father Juggling Family Time with Work Time

You're probably juggling:

• Job site scheduling

• Paperwork or invoicing

• Client communication

• Marketing you don’t have time for ☝️ Let us handle the last one.

  
  

Finding Joy in Work and Family

Building a business while nurturing family relationships is a delicate balancing act. At EvelaniCo, we have made it our mission to prove that these two aspects of life can coexist and enhance each other.

By integrating family values into our work ethic, we have created a business environment that feels more like a supportive community. This approach allows us to find joy in our professional endeavors while staying connected to what matters most—our loved ones.

Setting clear boundaries and prioritizing quality time is key. When work is infused with the same love and care we give our families, it becomes a source of fulfillment rather than stress.

Values Shaping My Vision

The values that have guided me through parenting—and now grandparenting—form the foundation of EvelaniCo's business philosophy. Patience, empathy, and a nurturing spirit aren’t just essential for surviving bedtime routines; they are the secret sauce of how we work with our clients.

At EvelaniCo, we care for your business as we care for our own—with dedication, attention to detail, and lots of heart. Whether you're a solo contractor or a small business owner, we’re here to make your journey smoother and more manageable.

Success isn’t just about profit margins. It’s about creating a ripple effect—helping your business thrive so you can support your family, serve your community, and find time to breathe. We aim to build real relationships, deliver honest solutions, and foster growth that feels good.

Embracing Nature and Creativity

At EvelaniCo, we believe the best ideas often come when we step away from our desks and immerse ourselves in nature.

Tranquility and Outdoor Inspiration

This section explores how our love for the outdoors and creative thinking influences our approach to business.

Embrace Nature

The tranquility of nature serves as a source of inspiration. At EvelaniCo, we have embraced a stress-free work philosophy. We believe a peaceful mind nurtures more creative solutions.

When you're out in the elements—be it in pouring rain or blazing sun—finding moments of calm can feel impossible. However, taking even a few quiet moments to reset can bring clarity to chaos.

Stepping back from noise can yield some of the best business solutions. A walk in the woods can spark new ideas. Similarly, a short break in your day—without phone distractions—can clear your mind and enhance decision-making.

Calm isn’t just for meditation apps; it’s a powerful business tool. When you are busy managing tasks, a little mental clarity can go a long way.

Real Support for Real Businesses

At EvelaniCo, we pride ourselves on offering real support for real businesses. Our approach is rooted in genuine understanding and practical solutions tailored to our clients' unique needs.

Effective marketing transcends flashy campaigns and buzzwords. It’s about truly understanding a business's core values, challenges, and aspirations. By listening and connecting with clients, we provide meaningful support.

Our commitment to authenticity lets us dive deep into the details. From crafting compelling brand stories to developing targeted digital strategies, we are there every step of the way, fostering a deeper client-agency relationship.

EvelaniCo was born from years of firsthand experience running a busy contracting company, raising a family, and trying to do it all. I know what it's like to juggle job tasks, clients, and paperwork while making it home for dinner. That’s why I started EvelaniCo—to lighten your load.

From smart marketing strategies to streamlined workflow operations, my goal is to help you grow your business without burning out. Let us handle the behind-the-scenes tasks so you can spend more time with the people who matter most—your family.

Need more hours in your day? Let EvelaniCo take care of the marketing, so you can care for what matters. Contact Us today!